If your church is like most, your first-time visitor return rate hovers between 6–15 percent – that is, 8 out of 10 people who visit your church decide, “Nope, that’s not the church I want to ever come back to.” Now, we know you have the friendliest church in town, so what’s up with those kinds of numbers?
Scott Musselman at Our Saviors Lutheran Church was faced with the same quandary. And yet, a year later, he ratcheted up their hospitality to the point that 85% of all first time visitors returned … and keep coming back. And that statistic has held true now for over half a decade.
Learn the secrets to getting your first-time guests to return time and time again as Bill and Kris interview Scott in this, the second part of a two-part interview with Dr. Hospitality.