Christmas Eve worship services are the only socially acceptable church services that an unchurched person can attend – attending any other service invites derision from co-workers, friends, and even family. This is also the one time during the year when most churches can count on a significant increase in first-time guest visitation. How will you capitalize on it this year? In this episode, Drs. Bill and Kris offer concrete advice on how to make the most of this important service.